Campaigns

TABLE OF CONTENTS

• Target Audience
• Email Campaigns

Marketing Campaigns are essential for the success of your Property Marketing Portal. Digital advertisements, social media and email campaigns are an effective way to draw in your audience. Spacewise can offer you built in tools to make email campaigning easier. If you don't have this feature, speak to your account manager for information and prices about enabling this feature. 

With the Spacewise campaigning feature, you can boost it's effectiveness by segmenting audiences with the tenant group feature. This lets you personalize messaging and send campaigns to specific groups, you can also incentivize tenants by including discount offers. You can even decide where you want your campaign recipients to land, either of one of your own Property Marketing Channels, or the Spacewise Marketplace. 

Target Audience

Before diving into campaigns you should first identify your audiences so you can tailor messaging to each segment. Consider your audience and what appeals to them, think about what their business is, if they're existing tenants, and what types of spaces they've booked in the past.

Once you've identified your audience segments, it's time to leverage the Spacewise tenant group feature. Create tenant groups, and assign rules relevant to each segment. Then use this in the Spacewise campaign tool to tailor messaging to each of your tenant groups.  

How to create tenant groups.

Email Campaigns

Email campaigns are a great way to engage with your audiences and create interest in your spaces. You can create campaigns to send to your tenants from your Spacewise dashboard and incorporate tenant groups so you can tailor your messaging. You can also create discount codes to incentivize tenants to book spaces. 

Campaign Goal

Before creating any campaign, you should first identify the purpose of the campaign. What's the goal? Do you want to drive traffic to a new space/property? Or perhaps you want to highlight an exciting event that tenants can get involved with. Or do you want to engage with a specific type of tenant (DTC Brands, Agencies etc)? 

Landing page

Think about where you want your audience to land when they click on your email, do you want them to go directly to your Property Marketing Portal? Or the Spacewise Marketplace? From the campaign builder you can determine where you'd like your audience to go.

See more about how to create campaigns.