Goal setting, KPI's & Planning

TABLE OF CONTENTS

• Goal Setting
• KPIs (Key Performance Indicators)
• Marketing Plan

Preparing for the launch of your portal is crucial to ensure its success. That's why it's important to consider what you want to achieve, what goals to set, and how you plan to launch your new portal. 

Goal Setting

Goal setting is an essential part of any marketing strategy. Clear, well-defined goals give you direction, motivate the team, and serve as benchmarks for measuring success.

• Define Clear Objectives: Specific goals that articulate what you want to achieve. 
• Align with Business Objectives: Make sure your goals support your business objectives. 
• Achievable Targets: Set goals that are attainable, and break them down into incremental steps. 

KPIs (Key Performance Indicators)

Key Performance Indicators (KPIs) are measurable goals that demonstrate how effective your marketing efforts are at achieving your business goals. In the context of property marketing, KPIs help you understand the performance of your campaigns and strategies, providing insights into areas that need improvement and those that are excelling. Some valuable KPI's to follow could be:

• Number of Leads Generated: Clients who have shown in interest in your properties through your marketing channels. This shows you how effective your outreach efforts have been and the appeal of your property listings.
• Conversion Rate: Percentage of leads that convert into deals. This helps you to assess the efficiency of your sales funnel and quality of leads.
• Portal Traffic: Number of visitors to your site. Helps you measure the reach of your online presence and digital campaigns.
• Engagement Rate: The level of interaction your content receives on social media platforms. This reflects the relevance and appeal of your content to your target audience.
• Cost Per Lead (CPL): The total cost of generating a single lead. Helps you evaluate the cost-efficiency of your marketing strategies and allocate your budget more effectively.
• Occupancy Rate: The percentage of available units that are currently occupied. Highlights the success of your property marketing efforts. 

Tracking KPIs

To track KPIs effectively you should set clear objectives from the outset. Determine what you aim to achieve so that you have clear indications of your success. Use analytical tools to analyze and track your KPI's and create regular reports so that you can adjust your strategies based on the data. It's important to benchmark your KPIs against industry standards and your past performances to measure success and identify areas for improvement. 

Marketing Plan

The launch of your new Property Marketing Portal is an exciting thing for your business. It will help you to expand your online reach and increase the number of leads. Once your KPIs are defined, you will need a marketing plan to maximize the impact of your portal. 

Conduct Market Research

•     Understand Your Audience: Identify the demographics, preferences, and behaviors of your target market.
•     Analyze Competitors: Study your competitors’ leasing portals to understand their strengths and weaknesses.

Develop a Marketing Plan

• Content Strategy: Plan a series of engaging content pieces (blogs, videos, infographics) that highlight the benefits of your new portal.
• Social Media Plan: Outline a schedule for social media posts to build anticipation and engagement.

Prepare Promotional Materials

• Visual Assets: Design eye-catching graphics, banners, and videos for online and offline marketing.
• Press Release: Write a compelling press release to distribute to media outlets and industry publications.

Optimize Your Online Presence

    •    SEO Strategy: Ensure your website and portal are optimized for search engines to improve visibility.

    •    Landing Pages: Create dedicated landing pages that highlight the features and benefits of the new portal.

See more information about SEO and In-person Marketing.

Download content marketing template.