SEO (Search Engine Optimization)

TABLE OF CONTENTS

• Link Positioning
• Keyword Research
• Meta Tags
• Backlinks
• Tenant reviews

Search Engine Optimization is the practice of improving your sites presence online. While specialists can maximize results, there are practical measures you can independently undertake with minimal effort. By taking the initiative to implement key SEO practices in-house, you can not only optimize your platform’s visibility but also gain valuable insights into its performance.

• Link positioning (Branded Portals) - Where are you linking to your property marketing portal? Is it easily accessible from your website? Position links in areas of your website that are easy to find.
• Keyword research - Conduct research into keywords that are most relevant to you, and include them in texts throughout your branded portal and descriptions. 
• Meta Tags - Ensure to add your most relevant keywords to your meta titles/descriptions in your portal settings. 
• Backlinks - Backlinks to your branded portal will help with search engine rankings. Are there any additional places you can add a link? E.g. Blog posts, social posts.

Link Positioning

Positioning your Branded Portal link prominently on your company website is crucial for user engagement and conversions. This link should be easily accessible, ideally in the top navigation bar or as a clear call-to-action button. An intuitively placed link reduces bounce rates and improves user experience, allowing potential clients to quickly find and explore available properties. Making links to your portal more prominent and visible enhances your customers experience and increases the likelihood of them sending an inquiry. 

Keyword Research

Keyword research is essential for creating effective descriptions for listing pages and leasing portals. It involves identifying the terms potential tenants use when searching for rental properties online. Integrating these keywords into your content enhances your website’s visibility on search engines, attracts more visitors, and converts more leads into tenants.

Why Keyword Research is Important:

• Improves Search Engine Ranking: Using relevant keywords helps search engines understand your content, improving your ranking in search results.
• Targeted Traffic: Attract the right audience by focusing on specific keywords potential tenants use, ensuring the traffic to your site is interested in your properties.
• Competitive Advantage: Many landlords overlook keyword optimization. Investing in keyword research can help you appear higher in search results than unoptimized listings.

How to Conduct Keyword Research

• Brainstorm Keywords: List words and phrases potential tenants might use, focusing on location, property type, and amenities.
• Use Keyword Tools: Tools like Google Keyword Planner or SEMrush, can help you find related keywords and provide data on search volume and competition.
• Analyze Competitors: Look at keywords used by successful landlords to gain market insights.
• Focus on Long-Tail Keywords: These are longer, more specific phrases with lower search volumes but higher conversion rates, e.g., “luxury two-bedroom apartment in downtown Chicago.”
• Incorporate Keywords Naturally: Integrate keywords naturally into your descriptions, avoiding keyword stuffing to maintain readability and avoid penalties from search engines.

Meta Tags

What are Meta Tags? 

Meta tags are snippets of text that describe a webpage’s content; they don’t appear on the page itself but only in the page’s source code. They are essentially invisible to visitors but provide vital information to search engines. The primary meta tags that impact SEO are the title tag, meta description, and meta keywords. These should be filled out in your channel settings. 

• Title Tag: This is arguably the most important meta tag as it defines the title of your webpage. It appears in the browser tab and as the headline in search engine results. A well-crafted title tag should be concise, relevant, and include primary keywords that describe the content of the page.

• Meta Description: This tag provides a brief summary of the webpage content. A compelling meta description can significantly impact click-through rates by enticing users to visit your site. It should be around 300 words long and include relevant keywords and specific details about the space.

• Meta Keywords: Although less influential than they once were due to abuse and overuse, meta keywords can still be useful for search engines. They are a list of keywords relevant to the page’s content. For example, “specialty leasing, retail space, downtown New York properties”.

How to incorporate Meta Tags for your Property Marketing Portal

You can manage and incorporate your Meta Tags for your Branded Portal from your Spacewise Dashboard. 

1. Go to Settings
2. Scroll to Channel Settings
3. Find the sections for "Meta Title, Meta Description and Meta Tags" an add them in
4. Click save

Best Practice

To enhance your SEO, ensure that your meta tags are highly relevant and accurately reflect your page content. Tailor them to align with your target audience’s search queries. Avoid the temptation to overuse keywords, as search engines may penalize this practice, potentially harming your rankings. 

Backlinks

Backlinks are essential for SEO because they tell search engines that your website is credible and valuable. High-quality backlinks from reputable sites can really boost your search engine rankings and drive more organic traffic to your listings. Additionally, include internal links to your leasing portal within your own content, like blog posts. This helps guide visitors directly to available properties and improves the user experience by making navigation easier. Internal linking also spreads link equity throughout your site, enhancing the visibility and ranking of your Property Marketing Portal. 

Tenant reviews

Tenant reviews on the leasing experience can be a game-changer for your SEO. When tenants leave positive feedback about their experience, it not only builds credibility and trust with potential renters but also boosts your search engine rankings. Search engines favor fresh, relevant content, and tenant reviews provide exactly that. They signal to search engines that your site is active and valuable, which can improve your visibility in search results.