Marketing Overview

Overview

Pillars	Tasks
Goals Establishing clear, measurable, and achievable goals helps you to track progress, and make informed decisions. Start by defining your overarching objectives, such as increasing occupancy rates, enhancing tenant satisfaction, or expanding your market reach. Make sure that your goals align with your overall business objectives.	Define your marketing goals and align them with your overall business objectives
KPIs KPIs should be aligned with your goals and help to provide you with insights into various aspects of your operations. They should enable you to track the progress towards your goals, and help you to make data-driven decisions.	Set KPIs based on your marketing goals Track KPIs continuously to assess successes and areas for improvement
Marketing Plan Your marketing plan is a roadmap that outlines your target audience, key messaging, marketing channels, and budget. It's important to segment your audiences as this will help you to create compelling messages that appeal to your audience. Select a mix of online and offline marketing channels to reach your audience effectively. Allocate your budget, prioritizing high-impact activities that align with your goals.	Identify your target audience Decide which communication channels to focus on Set a budget
Content QA Doing quality assurance checks on your listing and portal is a vital component of your marketing strategy. Your listings and property pages are a digital showcase of your offering and should compel your audience to engage with your content.	Quality Assurance for your listings Check for high quality images and texts
SEO Some effective SEO strategies that you can do involve optimizing your website’s content to attract organic traffic. Start by researching relevant keywords that potential tenants are likely to use when searching for your properties. Incorporate these keywords naturally into your website content, including titles, descriptions, and blog posts.	Keyword research Ensure your channel has all Meta Tags filled Content optimization
Internal Stakeholder Communications Plan out how you will inform your internal stakeholders. Effective internal communication involves regularly sharing updates, goals, and important information among team members through channels such as emails, meetings, and collaboration tools. Clear communication helps to align everyone with the company’s objectives, streamline processes, and address any issues promptly.	Plan how internal stakeholders will be informed Organise meetings and workshops Ensure staff in properties are trained
Tenant Communications Similarly to informing internal stakeholders, you need to consider how you will inform your existing tenants. Giving regular updates helps to maintain a positive relationship. Existing tenants are your biggest asset, get them excited about your new leasing portal. Plan out newsletters and think about what materials you can provide them to help them best understand your new process.	Craft email communications for existing tenants Onboarding materials If needed, schedule recurring communications
Physical Marketing Physical Marketing helps you to leverage face to face interactions with your audience. Consider the touchpoints that you have with your target audience and think about how to utilize them. Create print materials and displays for high traffic areas in your properties. Support staff in your properties by keeping them up to date about your offering, give them trainings so they are able to present to prospects.	Plan and design print materials Affix materials in your properties
Campaigns Create a campaign plan with clearly defined objectives. Determine your audiences and segment them accordingly. Use the built in Spacewise campaigning feature to send email campaigns to your tenants.	Create a campaign plan with email, paid and PR activities. Determine your audiences (segments) Create messages specific to your segments Determine where you want viewers to land when they click on your campaign
Performance Marketing Define what budget you can allocate to performance marketing, and decide which channels to focus on. Experiment with your campaigns to see what has the best result, keep tracking throughout and repeat what works for you.	Define your budget Assess which channels to focus on (e.g Google, LinkedIn, Facebook etc) Track campaigns to assess what works well
Public Relations Effective PR strategies build brand credibility, generate positive media coverage, and enhance public perception. Start by writing a press releases about your launch and distribute with journalists in the industry.	Create press releases and utilize any media kits you may already have. Distribute press releases to journalists Leverage social media for announcements