Marketing Overview

Overview

Pillars	Tasks
Goals Define clear, measurable marketing goals that align with business objectives and guide decision-making and success tracking.	Define your marketing goals and align them with your overall business objectives
KPIs Set KPIs based on goals to track performance and guide data-driven improvements.	Set KPIs based on your marketing goals Track KPIs continuously to assess successes and areas for improvement
Marketing Plan Outline your audience, channels, messaging, and budget to create a focused, high-impact marketing strategy.	Identify your target audience Decide which communication channels to focus on Set a budget
Content QA Ensure all listings and portals have high-quality images and compelling, accurate descriptions.	Quality Assurance for your listings Check for high quality images and texts
SEO Research keywords, optimize content, and complete meta tags to improve organic search visibility.	Keyword research Ensure your channel has all Meta Tags filled Content optimization
Tenant Communications Share updates and onboarding materials with tenants to build engagement and support portal adoption.	Craft email communications for existing tenants Onboarding materials If needed, schedule recurring communications
Physical Marketing Design print materials and equip staff to promote offerings directly within your properties.	Plan and design print materials Affix materials in your properties
Campaigns Plan segmented campaigns using email, paid, and PR to drive targeted traffic and engagement.	Create a campaign plan with email, paid and PR activities. Determine your audiences (segments) Create messages specific to your segments Determine where you want viewers to land when they click on your campaign
Performance Marketing Set budgets, choose channels, and test campaigns to optimize digital advertising effectiveness.	Define your budget Assess which channels to focus on (e.g Google, LinkedIn, Facebook etc) Track campaigns to assess what works well
Public Relations Write and distribute press releases, use media kits, and announce updates through social channels.	Create press releases and utilize any media kits you may already have. Distribute press releases to journalists Leverage social media for announcements