TABLE OF CONTENTS
The way your spaces and listing appear online is a reflection of your businesses brand. Therefore your images and descriptions should be of a high standard. Ecommerce merchants are so successful because they dedicate time to how their products look online. Eye-catching images, great descriptions, and detailed information make it easy for prospects online to explore and commit to a purchase - in other words a lease.
Imagine your ideal tenant and look at one of your listings or property pages, do you see:
- High quality images
- Informative descriptions
- Catchy listing titles
- Relevant space features
- Tenant reviews
What is your impression? As a prospective tenant, you should clearly see what the property looks like, what features the space has, and some insights about the location. Likely you'll check for availability and if possible the price per day. To aid your tenants as best as possible your listings should provide them with as much information as possible and show off your space.
Image Quality
When looking at your property and space images, what impression do you get? People are naturally attracted to images because they tell a story. Consider what story your images are conveying to your prospective tenants.
Images should have:
- High quality
- Bright
- Good compositions
- Cleans and clear environments
Look at our full length guide on taking pictures for your property pages and listings.
Spacewise image guide.
Descriptions
While pictures provide a lasting first impression, the description is what keeps your prospects engaged. Property and space descriptions should provide tenants with extra practical information about the space and location, while including your keywords. Use descriptive language and give use cases can be a good way to engage a prospect's imagination.
Descriptions should include:
- Descriptive words
- Keywords
- Features
- Space characteristics
In some cases, it can be worth investing in a professional copywriter for support with descriptions. Speak to your Spacewise customer success manager for more advice on working with copywriting professionals.
Spacewise writing guide. Tips about Keywords and SEO.
Space features
Highlighting the features of your space is crucial for attracting the right audience. Space features are the cornerstone of your listing description, offering a snapshot of what your property has to offer. Whether you're crafting a new listing or importing multiple listings at once, it's invaluable to select an array of different feature tags.
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